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Jerroll Sanders' Role

as "Self-appointed Chief Operating Officer (COO) of Black America "

What does a corporate chief operating officer (COO) do?

In most organizations, the chief operating officer (COO) reports directly to the chief executive officer (CEO) who heads the organization. In many small companies, one person functions as both the CEO and COO. The COO focuses on day-to-day operations and is responsible for making sure goals are met and everything runs efficiently. 

 

There are many organizations working to improve the state of Black America. While many of these organizations are making strides on a micro level, their collective efforts are not achieving the dramatic improvements African Americans so desperately desire on a mass scale. African Americans want to be top academic achievers and financially strong. They want vibrant, united and prosperous communities. Jerroll Sanders has stepped up to the plate to help Black America realize its goals. 

 

What will Sanders do? She will:   

<Help identify statistical indicators that characterize how African Americans are doing relative to other racial groups.  

<Help formulate a Black agenda with clearly defined objectives and numerical targets, where possible.

< Enlist African Americans and others from all walks of life in helping to improve the State of Black America.

<Launch a framework for data collection and reporting.

<Host think tanks and forums to allow for presentation of "position papers" and spur the emergence of new leaders and more active community members.

 

What will guide Sanders' strategic approach?

Sanders will be guided by the principles of A.R.E., which she discusses in her book, The Physics of Money: If You've Got My Dollar, I Don't. The letter "A" refers to a concept called increasing acquisition, which involves helping African Americans make more money; "R" is for increasing retention, which involves helping African Americans save more of the money they make; and "E" is for preventing extraction, the removal of money from African Americans. Extraction occurs in many forms, including money spent defending wrongful police actions and income foregone by African Americans due to discriminatory employment and contracting practices. It also refers to monies wrongly denied African-American litigants by rank judges and judicial officials.

 

Is it wise for Sanders to criticize the work of Black leaders? 

A responsibility of any COO is continuous quality improvement, which involves continuously working to make all facets of an operation efficient and effective. As COO of Black America, Sanders will help devise, offer and contribute to the implementation of innovative strategies and tactics to improve the lives of a critical mass of African Americans. She will also offer constructive criticism to help African Americans shed practices that hinder progress.